We are in the third millennium, in the digital age in which being constantly connected is part of everyday life.<\/p>\n\n\n\n
How can we ensure the offline world coexists with the online world? Can it really be useful?<\/p>\n\n\n\n
In the \nprevious article \u00ab Low cost eyewear? Let\u2019s be clear! \u00bb the Internet \nseemed to be your \u00ab worst enemy \u00bb; it\u2019s true, sometimes it might be, but\n everything depends on how you manage to exploit it to your advantage!<\/p>\n\n\n\n
Offline \nand online are two channels which can very well coexist and strengthen \neach other and which will allow you to offer the customer various tools \nto communicate with the company, creating a constant and lasting \nrelationship, even outside the shop.<\/p>\n\n\n\n
You will \nsee that, even if not everyone, the more \u00ab modern \u00bb ones will very much \nappreciate the possibility of interacting with the staff and living a \ncompletely new shopping experience.<\/p>\n\n\n\n
When we \ntalk about offline communication we naturally mean channels that do not \nuse the Internet, i.e. radio, television (although even this is now \ndigitized), posters, printed paper, brochures and ordinary mail. Well, \nwe know full well that this kind of approach is often no longer \nsufficient and not effective enough, I would say almost obsolete, don\u2019t \nyou agree? It takes something fresh, new and different that intrigues us\n and gives us new stimuli. Don\u2019t you think? And here is a whole new and \ncreative world, the online world, which involves tools such as websites,\n Google ads, newsletters and social networks. Yes, it\u2019s true, it is no \nlonger a world novelty, but still very underestimated. We are not \nsuggesting that you stop using the old tools. On the contrary: join \nforces!<\/p>\n\n\n\n
Before \nthey come to you, consumers will have searched on the web. But what if \nyou are not there? They would probably go to one of your competitors. \nThat\u2019s why we thought about putting together a few useful tips!<\/p>\n\n\n\n
Don\u2019t you have a website? Have you had one for some time, but have not changed it for years? Do not delay. By now, this should be your business card. You don\u2019t want to look old-fashioned, right?! Build or modernise a website and perhaps even a mobile-friendly blog, i.e. one adaptable to mobile devices. Do you know that the chances of a customer logging on from a smartphone or tablet are very high? Today, with the software available online, anyone can create a nice showcase on the Internet, but don\u2019t go it alone. Rely on someone who is able to develop not only the mobile-friendly site, but also a site with SEO. SEO is a strategy to increase the exposure of your website by improving search engine ranking. All this is useful because only 1 shop out of 3 has a functioning website and only 1 out of 2 is optimized for mobile devices. It seems complicated, but in fact it is only a matter of small adaptations and initial settings. <\/p>\n\n\n\n It is a \nwell-known fact that everyone or almost everyone has their own profiles \non social media like Facebook, Instagram, Tweeter and many others. This \ndoes not mean you need to be present everywhere. Choose a channel that \nsuits you and keep it active.<\/p>\n\n\n\n All the \nlogos of the social networks on which you are present must always be \nindicated on the traditional printed information material, by means of a\n small banner; customers will be able to identify at a glance where to \nfind you online. Because you do want them to find you, right? Who still \nlooks in a traditional phone book? Exactly, NO ONE!<\/p>\n\n\n\n Asking customers to leave online reviews (on the website or social media) is also a simple and effective way to receive feedback on products or services offered, and why not, even on improvements to be made? Constructive criticism and advice are welcome when it comes to enhancing sales and strengthening customer relations! Don\u2019t you agree? <\/p>\n\n\n\n Mobile check-in in the shop: just a small sign at the entrance to invite customers to post their visit to your point of sale on social networks through geolocation. In a nutshell, make sure that your customers make it known to others that they are in the shop and that they are enjoying a unique experience. This is not possible by visiting the online store. Be creative and consider a small incentive to prompt them to act! After all, the more they talk about you the better! <\/p>\n\n\n\n Remember the repetition: it\u2019s not enough to create a blog or send off some newsletters every year; you need perseverance and continuous presence. The web is quickly forgotten, so you must always be active! <\/p>\n\n\n\n![\"\"](\"https:\/\/www.stileitalianoocchiali.com\/wp-content\/uploads\/2019\/09\/icona-web-200x200.png\")
SITO WEB MOBILE FRIENDLY<\/strong><\/p>\n\n\n\n![\"\"](\"https:\/\/www.stileitalianoocchiali.com\/wp-content\/uploads\/2019\/09\/icona-fb-200x200.png\")
SOCIAL MEDIA<\/strong><\/p>\n\n\n\n![\"\"](\"https:\/\/www.stileitalianoocchiali.com\/wp-content\/uploads\/2019\/09\/icona-commento-200x200.png\")
REVIEWS<\/strong><\/p>\n\n\n\n![\"\"](\"https:\/\/www.stileitalianoocchiali.com\/wp-content\/uploads\/2019\/09\/icona-ritrovo-200x200.png\")
CHECK-IN<\/strong><\/p>\n\n\n\n![\"\"](\"https:\/\/www.stileitalianoocchiali.com\/wp-content\/uploads\/2019\/09\/icona-costanza-200x200.png\")
CONSTANCE<\/strong><\/p>\n\n\n\n
![\"\"](\"https:\/\/www.stileitalianoocchiali.com\/wp-content\/uploads\/2019\/09\/icona-networking-200x200.png\")
SHARING<\/strong><\/p>\n\n\n\n